by Brian Grinonneau
Amazing isn't it, the number of smart business types trying to fit a square peg into a round hole with their approach to sales management. It doesn't fit! It never will. Open up to some new options.
A sharp sales rep wants to sell. That's all. No cold calls. No prospecting. No scheduling meetings. No paperwork. He wants to get in front of the client and perform. (see: close the deal) Problem is: overwrought sales management thinks that you need to push the cocky sales staff to build a skill set that focuses more on the mundane tasks of sales planning. Ridiculous! Delegate the job to someone else.
Before you say it costs too much to bring on new staff to work for the sales reps, you need to really consider the ROI. MaSM studies in late 2007 show that sales productivity can more than double and cash flow is akin to ocean waves when using appointment setters.
A sales appointment setter is an introvert who prefers making a connection by phone and setting the stage for the performer. The sales star is an extrovert focused on the gratification of the sale and the money and bragging rights it brings. Two distinct halves of the sales equation that make for one hell of a result.
Sales appointment setting brings real meaning to the most overused word in business today: synergy. Pair up sales appointment setters and even the most average sales reps and you've got a team that will blow away quotas and projections. ROI will finally mean something.
Doing what you've always done and expecting different results just doesn't work. You know that. It really is the square peg, round hole theory.
Amazing isn't it, the number of smart business types trying to fit a square peg into a round hole with their approach to sales management. It doesn't fit! It never will. Open up to some new options.
A sharp sales rep wants to sell. That's all. No cold calls. No prospecting. No scheduling meetings. No paperwork. He wants to get in front of the client and perform. (see: close the deal) Problem is: overwrought sales management thinks that you need to push the cocky sales staff to build a skill set that focuses more on the mundane tasks of sales planning. Ridiculous! Delegate the job to someone else.
Before you say it costs too much to bring on new staff to work for the sales reps, you need to really consider the ROI. MaSM studies in late 2007 show that sales productivity can more than double and cash flow is akin to ocean waves when using appointment setters.
A sales appointment setter is an introvert who prefers making a connection by phone and setting the stage for the performer. The sales star is an extrovert focused on the gratification of the sale and the money and bragging rights it brings. Two distinct halves of the sales equation that make for one hell of a result.
Sales appointment setting brings real meaning to the most overused word in business today: synergy. Pair up sales appointment setters and even the most average sales reps and you've got a team that will blow away quotas and projections. ROI will finally mean something.
Doing what you've always done and expecting different results just doesn't work. You know that. It really is the square peg, round hole theory.
2 comments:
I was sick and tired of my sales team's incompetence and the fact that I was steadily losing out on profits and my investments kept on increasing, without being replenished. I had no idea as to what to do about the situation, until my friend Thomas told me about Blue Zebra Appointment Setting http://www.bluezebraappointmentsetting.com/default.aspx. Their dedicated professionals widely experienced in the field of appointment settings and lead generation, helped me find new clients and get a substantial amount of my old clientèle back. Slowly, things started to turn around and I saw a steady rise in profits. I've been their client ever since. I would suggest that you should definitely visit their website and check out their profile and services.
I know a good Appointment Setting company. Name is Intelemark.com This company works well. It only charge for appointments which had been set. They believe in quality not in quantity thats I like most for this company. I have work over 12 months with this company.
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