Sunday, November 11, 2007

Call Centers: Inhouse or Outsource?


If you are running sales appointment setting and lead generation services in-house, you are leaving money on the table. That’s why some of the biggest companies in the world like Microsoft and Wal-Mart outsource some, or all of their call center functions to professional appointment setting firms like ours. We help you make more money.

Call center outsourcing vs. in-house call center activities:

  • In-house call centers can’t afford to pay appointment setters enough and performance suffers because of that. We pay our professionals well.

  • MaSM talks to the right people at the right time. It isn’t about more calls it’s about meaningful conversations that turn into sales.

  • You need qualified sales appointments set for your staff—not an unlimited number but one that allows your reps to present, negotiate and close.

  • Appointment setters function much better when working on your project 2-4 hours a day, not 8. It becomes a case of diminishing returns.

  • Provides a significant return on investment that is trackable.

  • MaSM professionals dial the phone three times more often than most in-house call centers scheduling many more qualified appointments.

  • Focuses on disqualifying poor prospects to maximize your closing ratio.

  • Allows you to do what you do best: close deals.

  • Drives new revenue without having to expand or provide additional office space, computers, telephones or employees.

  • Gives you the ability to have trained, skilled and experienced personnel to fulfill your call center needs with the ability to utilize appointment setting; phone sales; lead generation and lead qualifying; list and database scrubbing; database building; surveys; market research; seminar registration and fundraising.

If you have you’re an in-house telemarketing department, we ask that you run a test campaign with MaSM. We are confident that you will be pleasantly surprised with the outcome—you’ll make more money in less time.

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